


Article Takeaways
Every strategy meeting follows the same pattern lately.
Someone presents the innovation priorities: sustainability, customer experience, digital transformation, cost reduction. Leadership nods. Then comes the inevitable question: "Can't AI just do most of this for us now?"
Cue the awkward silence. Because the honest answer is: it's complicated.
Sure, AI can accelerate certain innovation tasks dramatically, analyzing data, identifying patterns, clustering hundreds of submissions. But it can't replace the institutional knowledge your operators carry, the cross-functional collaboration that surfaces breakthrough solutions, or the human judgment that separates good ideas from genuinely transformative ones.
So how do you build an innovation roadmap that leverages AI's power without ignoring the irreplaceable value of human expertise? A recent innosabi webinar on innovation roadmaps tackled exactly this challenge, offering a practical framework that balances both
The answer isn't choosing one over the other. It's designing a system where both work together, continuously, strategically, and measurably.
Here's the five-step framework to make that happen.
When most people think about innovation, they picture launches: the next iPhone, radical breakthroughs that reshape industries. Those matter. But inside most global organizations, the majority of innovation is actually incremental.
Fixing a recurring defect. Improving workflow efficiency. Reducing scrap rates by X%. Shortening onboarding time. Individually, these improvements feel small. Collectively, they're transformative. And done consistently over time, incremental innovation is what protects competitive edge.
A recent webinar by innosabi made this clear: "Innovation isn't disappearing, it's evolving into a more structured, connected, and intelligent discipline that integrates AI without replacing human expertise."
And the 2026 roadmap isn't about choosing between breakthrough and incremental, or even between AI and humans. It's about building the infrastructure where both can thrive simultaneously.
Next, let’s go over this, step-by-step.
Before you can build a roadmap, you need to understand where you currently stand across two critical dimensions.
Vertical innovation is specific, targeted, and analytical. This is where AI thrives:
Horizontal innovation is collaborative, creative, and community-driven. This is where humans excel:
Most companies only operate vertically; they run isolated projects with specific timelines. Then they wonder why progress feels slow and insights stay trapped in silos.
So assess honestly: Where are you strong? Where are you weak?
Not every innovation challenge needs the same approach. The key is matching the right tool to the right problem type.
Deploy AI for problems with:
Rely on human collaboration for problems involving:
And here's the critical insight: most complex problems require both. AI can identify that customer complaints spiked X% in Q3, but it can't tell you what the sales team heard directly: "The new feature works great, but the onboarding sequence confuses people in the first 48 hours."
It's clear that the dispute isn't AI or humans. It's how to create the environment where each contributes what they do best.
Organizations today have multiple priorities at once: sustainability, customer experience, digital transformation, cost optimization, quality control, new product development. The list goes on.
In the past, innovation was sequential: one challenge, one group, one timeline. In contrast, the future model runs multiple horizontal innovation tracks simultaneously, each supported by AI-driven vertical workflows.
What this looks like in practice:
This transforms innovation from a single project into an ecosystem. Knowledge flows across initiatives. Insights cross-pollinate. Redundancy decreases. Breakthroughs accelerate. And leadership finally gets visibility across everything, not just isolated reports.
Here's where most roadmaps fail: they create multiple innovation initiatives but provide no connecting infrastructure. Teams end up submitting ideas through email, spreadsheets, hallway conversations, and disappearing comment threads.
Patterns exist, but no one can see them. Solutions exist, but they stay local. Knowledge exists, but lives in individuals, not systems.
AI usage can boost employee innovation behavior when people feel more capable and supported (not replaced). The infrastructure you choose should enable both: AI acceleration and human confidence.
The most sophisticated roadmap doesn't stop at infrastructure, it goes beyond. It creates continuous learning cycles between your vertical AI capabilities and horizontal human collaboration.
Here's an example how feedback loops work: AI clusters 500 submissions from your quality improvement challenge and identifies that 40% relate to a specific supplier issue. This insight flows back to the human team, who recognize this aligns with a recent material change the procurement lead mentioned. The combined insight triggers a targeted vertical analysis: AI runs compliance checks on alternative suppliers while humans assess relationship and contract implications.
Without the feedback loop, AI produces insights that sit unused. Human discussions happen without data-driven validation. With the feedback loop, each layer enhances the other continuously.
Your role as an innovation leader shifts fundamentally. You're not personally solving every challenge. You're not the inventor or the gatekeeper. You're the architect of the whole ecosystem; the one designing how innovation flows, which is considerably more important.
As emphasized in the webinar, organizations that win "won't choose between ideas or execution, humans or AI, incremental or breakthrough. They'll build systems where all those elements work together continuously."
This is the roadmap: structured collaboration infrastructure that captures institutional knowledge, AI-powered workflows that accelerate analysis and pattern recognition, multiple innovation tracks running in parallel, and feedback loops that ensure continuous improvement.
The future isn't innovation or AI. It's innovation powered by AI and guided by humans who know how to orchestrate both.
Strategy defines your overall approach and priorities (what and why). The roadmap is your execution plan: specific initiatives, timelines, and infrastructure (how and when).
Track submission volume and quality, time-to-decision, implementation rate, employee engagement across departments, and business impact (cost savings, revenue, process improvements). Leading organizations also measure knowledge retention (i.e. capturing institutional expertise before employees leave).
Both. Top-down sets strategic priorities and allocates resources. Bottom-up captures frontline insights and surfaces problems leadership may miss. Effective infrastructure enables strategic challenges while allowing any employee to submit ideas outside formal campaigns.
Review annual roadmaps quarterly at minimum, adjusting for business changes. But innovation infrastructure should operate continuously, not just during planning cycles. This continuous operation lets you adapt roadmaps based on real-time insights rather than annual guesswork.
Watch the full webinar to see the complete framework in action, or schedule a demo to discover how innosabi's platform connects horizontal collaboration and vertical AI workflows in a single innovation ecosystem.
